Watertown, WI – The holiday season is shining bright once again as Bentzin Family Town Square proudly announces the 3rd Annual “Make Your Business Sparkle” Holiday Tree Contest, running from November 15 through December 14, 2025.
Local businesses are invited to join in this festive tradition by sponsoring and decorating a holiday tree that showcases their creativity, company spirit, and community pride. Together, these dazzling displays will transform the Town Square into a magical winter wonderland for all to enjoy.
Each year, the “Make Your Business Sparkle” contest brings together businesses and residents to celebrate the season in a fun and meaningful way—highlighting the creativity, generosity, and holiday cheer that define the Watertown community. Visitors can stroll through the Square to admire the decorated trees, take photos, and vote for their favorite designs.
Sponsorship Information:
There are 18 trees available for sponsorship, each at a cost of $200. Businesses interested in participating should contact the Watertown Parks and Recreation Department at 920-262-8080 or email sjuhl@watertownwi.gov. The registration deadline is November 1st, or until all trees are sponsored.
Don’t miss this opportunity to make your business shine bright this holiday season—while spreading joy and festive spirit throughout the community!

