Alcohol Licensing


License Descriptions:
Class "A" licensees may sell beer to consumers in original packages or containers for off-premises consumption only.

"Class A" licensees may sell intoxicating liquor to consumers only in original packages or containers for off-premises consumption.

"Class B" licensees may sell intoxicating liquor to consumers by the glass for on-premises consumption.  If the municipality enacts an ordinance under §125.51(3)(b), sales may also be made for off-premises consumption in quantities not exceeding four liters at any one time.  Wine, however, may be sold for consumption off-premises in the original package or container in any quantity regardless of whether the municipality has adopted an ordinance for carryout liquor sales. §125.51(3)(b).

Class "B" licensees may sell beer to consumers for on-premises or off-premises consumption. §125.26(1).  A Class "B" license issued to a person operating a hotel authorizes that person to furnish a registered guest who has attained the legal drinking age with a selection of beer in the guest's room which is not part of the Class "B" premises. §125.26(2m).

"Class C" wine licensees may sell wine by the glass or in an opened original container for consumption on the premises where sold.  "Class C" wine licenses may be granted to an applicant only if:  (1) the applicant meets the qualifications set out in §125.04(5) for other retail licenses; (2) the license is for a restaurant in which the sale of alcohol beverages accounts for less than 50% of gross receipts; and (3) wine is the only intoxicating liquor sold in the bar room.  §125.51(3m), Stats.
Temporary Class "B" or "Class B" Liquor License Temporary Class B (Picnic) Licenses are short term licenses for special events that allow the sale of beer and/or wine. This license is only issued to bona fide clubs that have been in existence for at least six months prior to the date of application; state, county, or local fair associations, or agricultural societies; a church, lodge, or society that has been in existence for at least six months prior to the date of application; and posts established of ex-servicemen’s (veterans) organizations.
Temporary or Permanent Premise Amendment 
Please refer to our City Code for Regulations before applying
https://ecode360.com/29266357
https://ecode360.com/38416835
Application